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Perth (08) 9375 3902

Aust.Wide 1300 4 PROCOPY

Postal Address:

ProCopy    Po Box 991,

Morley, WA. 6943

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Perth Web Design

Procopy has a sister company - Treble7 -  for Internet media projects.

Procopy has international multi-media experience. This gives you the advantage of dealing with a Perth web designer while having access to international technology and best practice. More details on creating web based and promotional videos can be found here.

Our approach to web design:

Many web developers work from a graphic design perspective and create ‘on line brochures’. We work from a Business Strategy perspective, where getting a return on investment is the goal.

  1. First we create the website structure ('architecture') often know as a "wireframe", so that the scope of the website can be visualised.
  2. We then meet to work out what you want visitors to do (the site's 'content hierarchy') and how we encourage them to do so (the website's call for action for each product or service)
  3. The website structure can then be finalised and creative elements agreed and added
  4. The content is then edited, refined and search-engine optimised and added to our content management system.

Perth web design and your return on investment:

We design the website to reflect the business strategy, and help you figure out how to yield a ROI from the website over time.

To do this we:

  1. Make the site 'search engine friendly'.
  2. How? There are 3 steps: a) using the right 'architecture' (this makes the site and content visible to search engines), b) making the content rich and dynamic, c) defining an appropriate search ‘scope’ (keyword, geographic reach and target audience)
  3. To create the dynamics (content that changes regularly) we may structure the site around interactive Web Logs ('Blogs') that double as RSS feeds. RSS feeds are the latest device to create and distribute dynamic content.
  4. We devise ‘call for action’ devices to generate leads, get repeat visits and build a marketing database of prospects

Common problems in web design:

The Internet was designed to be interactive, but many websites are static (rarely updated). At best many websites attempt to get 'leads' (a one-way communication process). This is 90's thinking, and reflects the fact that many web developers have a graphic design background. Here's the full list of issues:

  1. Websites may be 'pretty' with good, even great, graphic design - but many don't yield a consistent ROI
  2. Many website designs are generally not optimized for search engines OR search engine optimisation is only considered AFTER the website has been designed and completed
  3. The problems with search engine optimisation may be structural. This means the website has been created in a form that prevents or hinders search engine optimisation. There can be problems with the website architecture and/or problems with certain website coding methods.
  4. Other problems with search engine optimisation may be due to poorly structured website content and an incorrect/wrongly targeted keyword strategy
  5. It is common for websites to be 'optimised' for keywords that either 1) are rarely searched and 2) are so broad that there are hundreds of thousands of keyword 'competitors', nationally or even internationally
  6. Many web designers often fail to make the website  ‘sticky’. This means that clients have no reason to return to the site or bookmark it
  7. Many websites often have no call for action and little to encourage visitors to subscribe to newsletters or RSS feeds
  8. RSS feeds, the 21st Century successor to internet newsletters (and not subject to the Spam Act), are rarely used by web designers. Feeds both encourage subscriptions and auto-alert search engines to visit the site, boosting rankings
  9. Many web designers often fail to integrate dynamic content (because this is much harder than basic design). Search engine rankings are influenced by the frequency of content additions and changes, PLUS people return to sites that have something new to say (Ninemsn is a good example of a totally dynamic site).
  10. There is not enough content. The volume of content, its relevancy and the incidence of keywords are crucial factors in search engine rankings.
  11. Web design in Perth has to reflect the realities of Perth's isolation and low volumes of web traffic (in international terms). For the web site to be visible in searches made by Perth residents, the web design and keyword strategy has to be carefully thought through.